SPG looks at each client assignment through the prism of “The Three Ps” – People, Positions and Politics to achieve success:

• Developing positive relationships with the People who represent clients, the media and the clients’ target audiences in order to achieve client goals;
• Recommending client Positions that would be welcomed by their target audiences, then developing effective vehicles to deliver these positions; and
• Maneuvering effectively through the Politics of situations whether they are internal to the clients, their industries or with local or state governments