Discovery Meetings that dig deeper into what is important to the client in order to identify story angles that support your position or product and help persuade your target audiences; A Success Session that ensures that you and SPG have a mutual understanding about what a successful engagement entails; Research that fosters in-depth knowledge of you, your competitors, your target audiences, and your positions in order to develop an effective campaign; Objective/Goal Setting that is based on what you really want to achieve through the public relations, marketing and/or public affairs campaign, not the basic goals that appear on the surface; Message Development that makes sure your story is told effectively and concisely; Strategy Development that organizes all the appropriate elements in the public relations/marketing toolbox, plus some big ideas, in a manner that uses creativity to achieve your goals; Tactic Implementation that is both effective and timely; Evaluation that measures campaign success; and Budget Creation that is sensitive to your financial parameters. Using the Three Ps, SPG plots the path to client success.